The Art of the Unsell

People just don’t believe the language of sales and discounts anymore.
Amid the national conversation around inflated energy prices and discounts, we launched The Art of the Unsell—a series of films that highlighted AGL’s simple, fixed low energy rate. A rate so straightforward, it didn’t need any gimmicks to sell it.

Teaming up with renowned Australian artist and director James Dive, we created a campaign that creatively “destroyed” the common annoyances and clichés of retail marketing—everything from red sale balloons to those loud, overly enthusiastic sales voices and discount flyers.