*Before you hit play This Flybuys project was a a big one that took a big team. The part I played was developing the Give a Flybuys pitch creative that helped win the business, leading the creative concepting as we onboarded Flybuys and subsequently rolling out the new brand and ongoing campaign targeting. An incredible team of my CHEP workmates handled the creation of the film and launch.
They absolutely nailed it.
Give a Flybuys
Distilling the hardcore Flybuys fans’ attitude into an iconic anthem, we revealed our range of hardcore points collectors across the country telling Aussies that when you ‘Give a Flybuys’ you can take more holidays, presents and dollars off your shop.