HYSTERIA

For centuries, women’s hormonal health issues were dismissed as ‘hysteria’, a condition once blamed on a so-called ‘wandering womb’. While the theory has long been debunked, the dismissal of women’s health continues. In Australia, just 3% of medical research funding has gone towards women’s health issues.

So, Swisse set out to reclaim the word once used to silence women and turn it into a rallying cry for change.

Created by women who know these frustrations firsthand, HYSTERIA challenges outdated attitudes towards women’s health, raises awareness of the research gap and puts Swisse’s commitment to science-backed women’s health support into action.