The Eight and a Half Hour Receipt
What would happen if someone actually bought every single Officeworks item. Then asked for a receipt so they could claim it all. The receipt would take 8 ½ hours to print. So we set out to capture the full exchange between an Officeworks employee and customer throughout this lengthy wait.
The story of this long, long interaction between the shopper and his friendly Officeworks store person played out over a six week campaign period with more than 30 individual edits used to target specific businesses’ needs across all media.